The Italian company is looking to make inroads into the fast-growing scooter market that is currently dominated by Honda and TVS. And Piaggio has big plans for the market.
After launching the 125cc Vespa LX125 next year, Piaggio plans to bring in a fuller range that would include more scooters from the Vespa range apart from motorcycles from its other brands.
Piaggio, which has seven brands of scooters, motorcycles and small commercial vehicles, started its fresh two-wheeler campaign on Thursday with the launch of its premium Aprilia range of superbikes that would come in as imports and carry hefty price tags ranging between Rs 13 lakh and Rs 18 lakh. "Aprilia will give Piaggio the visibility and branding in the two-wheeler market and help us showcase our technological advancement," Ravi Chopra, CMD of Piaggio Vehicles India, told TOI.
"Aprilia will be a niche product and we plan to sell the bikes through dealerships in cities like Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai," he added. Aprilia, a brand bought by Piaggio in 2004, was earlier slated to come to India in partnership with the Munjals of the Hero Group.
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