Honda Scooters and Motorcycles India aimed at the numero uno spot right when they set shop in India and brought back scooter sales from the brink with the now legendary sales scorcher, the Honda Activa. Honda’s alliance constraints with the Munjal group’s Hero Honda meant that Honda never really could get into the bread and butter volumes segment of the Indian motorcycle market.
Due to that, Honda has steadily managed to soldier on with a range of products, all outside the 100cc segment and still has managed to reach the fourth spot in Indian motorcycle sales. Honda isn’t content with this and wants to gun for glory by getting right up to the numero uno position for which it plans to come up with an aggressive strategy.
So, in the near future, we’ll have a 100cc Honda motorcycle, to knock out the likes of the Hero Honda Splendor and the Bajaj Discover 100. If the Honda CB Twister 110′s heady success is anything to go by, Honda might just have another winner on it’s hand that gets it closer to the number one position with very strong volumes in the ultra competitive and challenging 100cc Indian motorcycle segment.
Honda is just about to launch the 2011 CBR250R sports bike for India very soon and with this, Honda’s product launch for 2011 would be complete. The CBR250R, thus far has garnered 2000+ bookings in a record time with young Indian motorcycle enthusiasts very eager to sample the Honda’s latest 250cc entry level sports motorcycle.
What we aren’t too enthused about is the fact that Honda does not anticipate the ultra long waiting periods it’s products in India come saddled with, to go down for the next two years. That’s some bad news from the Honda India camp even as another Honda manufacturing facility is coming up at Tapukara in Alwar district of Rajasthan by July-August. We hope that Honda also manages to shorten it’s waiting period if it ever hopes to attain the stratospheric sales numbers that Hero Honda has been enjoying for the last decade or so.
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